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Comparison sites first sprang up a little over 20 years ago as a way for people to quickly check prices between several providers. was the first in the UK to offer car insurance comparison back in 2001.

To use, people enter their details once and the comparison site does the rest, sending these details on to a string of different insurance companies for quotes. 

The results are collected and ranked by price on a results page, so customers can find the cheapest policy that fits their needs.

Despite the comparison site model proving popular with customers, some companies feel they’re a little too simplistic a process to reflect what they offer customers. As a result, they choose not to have their car insurance policies listed on them.

Not all companies use comparison websites to sell their insurance policies. This could be because:

• They can keep costs down by not paying commission to comparison sites

• They may not want to be compared to rivals on cost alone when they feel they offer a more tailored service

Finding the best insurance quote means comparing as many quotes from as many insurers as possible to discover the perfect deal for you. By getting quotes from car insurers not on comparison sites you’re increasing your chance of finding the right policy for a lower premium.

This is especially true if there's anything non-standard about your car insurance needs. Comparison sites might not ask the exact questions needed to find you the best cover with every provider. But heading to a car insurer directly for a quote allows you to get into the little details.

Whichever route you follow to get car insurance just make sure to check the final quote offered against other competitors. This way you can rest easy knowing you’ve done all you can to get the right policy for the best deal.